LV BET is partnering with prostate cancer charity The Errol McKellar Foundation. The foundation aims to talk to as many men and their partners as possible to ensure they are fully aware of prostate cancer’s dangers and potential symptoms and raise awareness about available tests. They want to stop men from dying through ignorance and fear. 

The partnership aims to launch mobile PSA blood testing vehicles to enable and encourage men over 45 to have their PSA blood test in their local area without impacting the currently overworked NHS. It is vital that men are tested as a simple blood test could save lives.

Marcin Jablonski, CMO of LV BET, shared:

“We’ve known about the great work of the Errol McKellar foundation for a while, and we’re delighted to be partnering in such a worthwhile cause. Our donation to Errol’s prostate cancer charity will help purchase extra PSA testing kits for a year and help to take some strain from the NHS”.

Having been diagnosed with prostate cancer in 2010, Errol set up a testing unit in his garage following his treatment and recovery. His dedication to raising awareness of prostate cancer resulted in Errol receiving an MBE in 2020.

Errol McKellar, the founder of The Errol McKellar Foundation, shared the following:

“We’re grateful for the donation by LV BET to raise further awareness of prostate cancer and to assist in the purchasing of PSA testing kits. Our charity is growing, and any further help we can get is hugely appreciated as we aim to raise further funds for clinical equipment, including a mobile PSA blood-testing vehicle. For more information, please visit“.

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LV BET operates across Europe with many partnerships, including a recent tie-up with Championship side West Bromwich Albion. Elsewhere, LV BET has ex Liverpool & Republic of Ireland footballer Jason McAteer as their brand ambassador, sharing his expert option on football. LV BET boasts a sportsbook product with a wide range of pre-event and in-play markets to choose from and have their app available to download. 

LV BET has partnered with the Vanarama National League for the past two seasons and supports grassroots football with PFC Victoria London. LV BET has also sponsored the German National Team in ice hockey and Kölner Haie, a team from the Deutsche Eishockey League. In Poland, the bookmaker is the main sponsor of Wisla Krakow and sponsored the European Volleyball Championship – EuroVolley Poland 2017. 

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