7 June 2021, LondonLV BET welcomes former Liverpool and Republic of Ireland football star Jason McAteer as a brand ambassador for the UK and Ireland markets.

McAteer, who appeared at the 1994 and 2002 FIFA World Cups for Ireland and won 52 caps for his country, will provide expert insight and match previews exclusively via LV BET’s channels, beginning with UEFA Euro 2020 and then throughout the 2021-22 season.

“This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating. It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.” — Jason McAteer

McAteer has made over 400 appearances during his career and played for five professional clubs: Bolton Wanderers, Liverpool, Blackburn Rovers, Sunderland and Tranmere Rovers. He will share his experiences and memorable moments with LV BET through a series of interviews that will be published on the bookmaker’s blog and social media. 

Among his most unforgettable milestones are the remarkable goal against the Netherlands that secured Ireland’s place at the 2002 World Cup and an appearance for Liverpool in the 1996 FA Cup Final, alongside the likes of Robbie Fowler, Steve McManaman and John Barnes, during a four-year spell with the team McAteer supported since boyhood.

McAteer’s cooperation with LV BET as an ambassador will focus primarily on the operator’s social media channels in association with its sponsorships. McAteer’s fans and supporters of his former clubs can look forward to engaging content and the retired footballer’s thoughts on the game ahead of the Euros and into the 2021-22 season. 

Marcin Jablonski, CCO of LV BET, explained: 

“Jason is a valuable addition to the LV BET team as a brand ambassador, bringing in a wealth of expertise from a career that lasted more than 15 years. With two World Cups and almost a decade in the Premier League under Jason’s belt, our followers can look forward to hearing his insightful views on the upcoming Euros and next season’s football, both domestic and international.

Our customers will benefit from engaging with Jason’s match previews and interacting with Jason during the partnership. In addition, teaming up with Jason will bolster our credibility and brand awareness in the UK and Ireland markets — we’re eager to see what the future holds.” Marcin Jablonski

LV BET boasts an action-packed Sportsbook with a wide range of prematch and in-play markets to choose from on live sports, entertainment events, virtual sports and esports. 

The operator is the official betting partner of England’s Vanarama National League, in a deal that is now into its second season. LV BET has previously sponsored the German national team in ice hockey and Kölner Haie, a team from the Deutsche Eishockey Liga. In Poland, the bookmaker is the main sponsor of Wisla Krakow and Slask Wroclaw, and previously sponsored the European Volleyball Championship — EuroVolley Poland 2017.

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About LV BET

LV BET is an established brand in the iGaming field based in Malta, with offices across Europe. It offers a fresh perspective on the industry along with a customer-centric approach to business. As a leading Sportsbook and online casino operator, LV BET is brought to you by a team of online betting experts who all share two things in common: a passion for sports and a drive to deliver an exceptional betting experience to their players and punters. 

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